Fair Play – the basis of a trust relationship

In recent years, the casino industry and football have become closely intertwined, forming a mutual relationship that has led both sides to further success. The online casino industry is expected to be worth more than $2,023 billion by 2092, reflecting the rapid growth of the industry and the considerable wealth it has been able to create through the digital revolution.

This wealth is now being channelled into the football industry to support local and regional football clubs in the UK, Europe and elsewhere. In return, football clubs are using their vast global reach to promote online casino providers and best online casino ratings.

Fair play rules are not a whim of officials, but the foundation on which trust and successful projects are built.

Fair-play rules are why we love football. Thanks to them, we know that the result is not the end goal. That there are things that stand beyond it and are worth considerably more than momentary euphoria. Let’s talk together about the basic principles of fair play, without which every game loses its meaning.

Nobility

To accept defeat with your head held high and to recognise your opponent’s strength is the highest mark of nobility. Finding no excuses, no culprits, but congratulating your opponent with applause and warm words is dignified and the right thing to do.

One of the highest expressions of nobility in football is the “champion’s corridor”, which is arranged for the winner of the championship by the team that came second. Despite the eternal competition, Newcastle United players found the courage to congratulate Сhelsi on their championship.

Justice

It is no fun to win unfairly. All the more so in times of digitalisation, it is simply impossible to hide one’s actions. No matter how high the goal in sport is, it will never be worth the dishonesty. Disappointment is the only result of such actions.

Honour

“He who does nothing is not wrong” – as trivial as this rule sounds, hardly anyone can find a better argument for admitting he is wrong. After all, when someone puts the rules over their own gain – it’s hilarious and makes you believe in honour.

Honour is a trait that has been passed down through the ages. The casino is concerned that nothing will tarnish its reputation, so it invests not only in clear rules, but also in customer service people who are always ready to help the player.

There is no doubt that the relationship between online casinos and football clubs is escalating as authorities and local standards agencies crack down on such activities. Nevertheless, the online casino sector and football clubs have shown resilience as they constantly introduce new and very effective ways of leveraging their partnership.

Overall, the nature of partnerships between online casinos and football clubs could change dramatically in ten years’ time, as standards continue to change. We may no longer see logos on players’ shirts or television advertising around televised matches, but there is no doubt that these effective relationships will continue into the future in more innovative ways.